Selected Engagements · 30 Years
Proof, not promises.
Each one traces the same pattern: find where commercial value is trapped, build the strategy to unlock it, and execute through partnerships, capital, and teams.
Food ingredients, biotechnology
Spinning a food-tech company out of a biotechnology platform
Smallfood, Inc. (spin-off from Synthetic Genomics) - Chief Business Officer
A biotechnology platform became a standalone food-tech company with an executive team, governance structure, and customer commitments in place.
Read the full food ingredients, biotechnology case studyThe deal did not close because of a single pitch - it closed because investors, customers, and a new executive team were moving down their tracks at the same time, against one unified commercial story.
Functional food ingredients, omega-3
Doubling food sales in three years at Ocean Nutrition Canada
Ocean Nutrition Canada (acquired by DSM, 2012) - Director, North America Food Ingredients
Ocean Nutrition Canada shifted its food ingredient mix toward value-added applications and doubled total food sales revenue in North America over three years.
Read the full functional food ingredients, omega-3 case studyDoubling revenue while shifting 82% toward value-added is a different story from simply selling more of a flat product line. The second one is what makes a business acquirable.
Vegetable oils, agricultural commodities, industrial oils
Turning a commodity into a brand at Cargill
Cargill, Inc. - Regional Account Manager (Gainesville, GA), prior roles as Commercial Manager and Commodity Merchant
A vegetable oil business created differentiation in industrial channels instead of competing only on commodity price.
Read the full vegetable oils, agricultural commodities, industrial oils case studyThe category had decided it was a commodity. The customers had not - they just had not been offered anything else.
Food and ingredients, B2C consumer brands, B2B global food manufacturing
Bringing two international businesses into the U.S. market
Strategia3, LLC. - Founder
Two international businesses established U.S. operations through parallel work across product strategy, manufacturing, advisory support, and funding.
Read the full food and ingredients, b2c consumer brands, b2b global food manufacturing case studyMost market-entry engagements deliver a plan and stop there. This one delivered the plan, the team, the factory, the money, and products on shelves in six months for the B2C side.
Functional mushrooms, nutraceutical bioactives
Finding a bioactives business hidden inside a mushroom producer
Strategic Review & Repositioning
A strategic review identified a science-based bioactives opportunity inside a mushroom producer selling a commodity powder.
Read the full functional mushrooms, nutraceutical bioactives case studyThe company had decided it was a mushroom-powder business. Its own genetics said otherwise - the premium was sitting in the lab the whole time.